Chicago Chapter Meeting – In Person

Join us at Trulee Evanston

Breakfast, Networking, and Presentation

Trulee is located at 1815 Ridge Ave, Evanston
There is parking and they may set up valet for that morning.

Presentation by one of our favorite speakers and topics, CARL WHITE, MarketVisory Group

Is Google Biased Against My Practice?

Summary
Most practices need new patients from their home city and neighboring cities (or zip codes), but Google doesn’t see it that way. Google believes that searchers want what’s closest to them when they search. That might be great for say, a dry cleaner or a gas station, but not for many businesses. Unless you deal with this bias you’ll lose out on visibility to potential new patients.

Presentation Objectives

• Understand Google’s “proximity” bias
• Understand how to counteract Google’s bias to your benefit

About Carl White

Carl White, founder of MarketVisory Group, focuses on helping locally owned independent businesses and practices in healthcare stay independent. Carl’s passion for independent business goes all the way back to working in his family’s pharmacy when he was a kid. Today MarketVisory Group helps independent practices get more leads, phone calls, reviews, and overall visibility. Carl is a Duct Tape Marketing Certified Consultant. He lives in Northbrook, IL.

Check in and breakfast starts at 8:30 am.

A favor of an RSVP below is appreciated so we can give Trulee an accurate head count.